We promise to deliver the following:
Know What You Buy
From how-to journals to a real live person to talk with, we’ll share everything you want to know about your diamond.
Choose to have your diamonds are graded by highly respected grading labs such as GIA or IGI.
Never pay a premium to own a high-quality diamond. Because of our disruptive business model, we pass the savings on to you.
Advanced technology mimics the natural method of diamond formation. No more exploitation, conflicts and environmental damage.
Our Value Chain
We bypass all the unnecessary steps in the value chain, helping you secure a better diamond, at a better price point.